MLC Life Insurance launches next phase of award-winning health and wellness program | MLC Life Insurance
Media release

16 October 2017

MLC Life Insurance launches next phase of award-winning health and wellness program

MLC Life Insurance has announced today the enhancement of its award winning health and wellness program designed to encourage Australians to lead healthier lives.

The first of its kind to be launched in the Australian life insurance market in 2015, MLC On Track uses fitness tracking technology to measure physical activity and reward customers with premium savings when wellness targets are achieved.

With more than half of Australians now sporting a wearable device1, the enhanced MLC On Track program now enables customers to use their own fitness tracker or smartwatch, such as Apple Watch, Garmin and Fitbit.

“The right fitness brand is a personal choice and different for every customer - some will just look for step counting and reliable sleep tracking, others want GPS for running, advanced resting heart rate data and more,” said Melissa Heyhoe, Chief Customer Officer, Retail Advised Insurance, MLC Life Insurance.

“The focus of the program is good health and wellbeing which influences not just how we feel, but how we go about our everyday lives. We’ve now made it easier for customers to join and be successful in the program that they now have every incentive to,” said Melissa.

New customers will receive 5% off their premiums for the first 12 months of their policy just for signing up to MLC On Track when they apply for an eligible MLC Life Insurance policy. The discount will continue each year as long as they reach their weekly step target of 37,500 steps for the duration of the program. Customers will be able to track progress toward their annual step target on their MLC On Track online dashboard.

Regular updates during the 40 week program will also help motivate customers to become the healthiest version of themselves.

MLC On Track has already shown some incredible results and benefits with customers averaging 7,688 steps daily to maintain their fitness and wellbeing. Almost 2,000 participating customers have achieved discounts on their policies.

The innovative program has also received numerous awards including the AFA Risk Product Innovation of the Year and the IDC Financial Insights Innovation Award for being the first insurance program to use wearable data to help inform the program.

“The data collected through the program will help us make more informed decisions about how we’re investing into our digital capabilities, and how we can harness data so we can personalise insurance to help our customers lead better lives.”

“We’re investing nearly $400 million in the latest technology and digital capabilities to ensure our customers have a positive experience every time they interact with MLC Life Insurance,” said Melissa.

 1 The Wearable Life 2.0 – Connected living in a wearable world, PwC Report, 2016