MLC Life Insurance has been recognised as a leader in health and wellness after taking out the top spot in Money Magazine’s 2023 Consumer Finance awards for its already award-winning Vivo health and wellness program.

MLC Life Insurance was among the first to offer a comprehensive health, wellness and recovery program for no additional cost to all its customers. Delivering this acclaimed health and wellness platform Vivo at no additional cost provides a better total customer experience, improves the time taken to return to health, and delivers better outcomes for advisers and trustees.

Andrew Beevors, Chief Claims Officer for MLC Life Insurance, thanked Money Magazine for the Health and Wellness Award, which was both an accolade and recognition for the benefits of the holistic health and wellness program.

“Most customers will never claim on their policy but will have moments in their lives where they need additional health and wellbeing support. Through Vivo, we provide one place to access everything under one proposition, from fitness consultations through to a second opinion on a medical condition from a team of experts,” Mr Beevors said.

“Vivo makes important services available at any time to customers and their immediate family members, and it can be accessed completely independent of the claim process, providing value and care throughout their journey with us.”

“This award recognises Vivo’s benefits to the health and wellness of our customers, including user activities aimed at maintaining and encouraging good physical and mental health as well as providing support to return to the best of health,” Mr Beevors said.

MLC Life Insurance say the award is testament to the business’s constant innovation and the range of offerings to customers and partners, having last week announced MLC Life Insurance was the first Australian life insurer to offer customers AI-guided mental health support in a new pilot program.

“Wysa Assure is our latest addition to Vivo, and is a world-first for life insurers, giving our customers access to new cutting-edge technology when it comes to improving mental health conditions,” Mr Beevors said.

“Our broader Vivo support networks seamlessly integrate the new AI platform’s self-care modules, which houses built-in crisis escalation pathways to human care that can be triggered during AI conversation with the user or by the user selecting the SOS feature.”

MLC Life Insurance’s Vivo Virtual Care service is also available to advisers and their practice staff and to members of funds that partner with MLC Life Insurance, supporting their everyday health and wellness, and assisting with their recovery from illness or injury throughout a claim providing a one-stop shop seamless digital customer experience.

“We’re focused on delivering an industry-leading customer experience because we know how important our promise for life is to our customers, often at the most challenging times,” Mr Beevors said. “Our ‘here for you’ philosophy means offering a personalised, caring and supportive response.”

“Overall, our purpose is to help customers better understand and manage their condition and ultimately have the confidence to return to optimal health. While we’re here to protect our customers financially, we also want to support their overall wellbeing and provide tangible solutions that make a difference. This is what we deliver through our Vivo program.”