31 October 2022
MLC Life Insurance has been recognised for the support it provides to improve the health and wellbeing of its customers, winning multiple awards at this year's Plan For Life Actuaries & Researchers' Health & Wellness Excellence Awards.
The Awards recognise life Insurance programs designed to boost the health and wellness of customers, either through incentivising behaviour change through fitness device tracking, exercise rewards, or physical / mental health support. Customer outcomes are used to inform the decision-making for who wins the awards.
MLC Life Insurance won the following awards:
- Overall Health & Wellness Excellence Award.
- Physical & Mental Health Support - This was based on how life companies support customer's physical and mental health needs, including five factors covering early prevention support and access to ongoing professional help and information.
- Best Program Coverage (Vivo).
- Best Innovation Program (Vivo).
In August, MLC Life Insurance launched its Vivo health, wellness and recovery service, designed to provide support to customers wanting to improve health and wellbeing throughout all their life stages. With a strong focus on wellness and recovery, Vivo brings together all the support provided to customers insured by MLC Life Insurance under one brand, fully accessible online and offered at no additional cost.
Vivo offers access to the following services to customers:
- Support for mental health, cancer and pain (Vivo Specialist Care).
- Assistance to get back on track after illness or injury (Vivo Recovery).
- Help to improve wellness and overall health (Vivo Wellness); and
- Access to medical resources (Vivo Health).
Tim Roso, General Manager, Partner & Customer Experience, said:
“It’s a great honour to be recognised by our industry for the help we provide to customers to improve their health and wellbeing. While we have a duty to protect our customers financially when they take out a policy with us, if we can also make a difference in their lives through targeted health interventions, then we can do so much more as a life insurer. We think that’s what Vivo delivers, and we are excited for it potential.”
In addition, MLC Life Insurance was also a winner at Plan For Life's Direct Life Insurance Awards, being recognised for its MLC Debt Protection product.
The Direct Life Insurance Awards identify market leaders and product excellence in Direct Life Insurance to give consumers confidence in this competitive market. Recognition by Plan For Life through an independent, objective and transparent research process also provides industry participants an insight into best practice and a benchmark to compare performance.